Are you also bothered by unnecessary SMS coming on mobile,
Telecom operators are adopting blockchain based mechanisms to prevent fraud and unwanted SMS, a third of which is consent. The Telecom Regulatory Authority of India (TRAI) has asked telecom operators to adopt it.
Are you also bothered by unnecessary SMS coming on mobile, have to stop this work Are you bothered by unnecessary SMS on your mobile? If so, you can get rid of it soon. You can decide who will send you SMS and who will not. You can also tell the company or brand what day and time you will be in a position to receive a promotion message. The problem is that you have to tell more than 400,000 companies yourself whether you want to receive SMS or not. These are the companies that are looking at you as a potential customer.
Telecom operators are adopting blockchain based mechanisms to prevent fraud and unwanted SMS, a third of which is consent. The Telecom Regulatory Authority of India (TRAI) has asked telecom operators to adopt it. The first two elements of Distributed Laser Technology (DLT), the world's largest blockchain-based solution for operators, have been implemented. It intends to monitor the SMS traffic of more than one billion mobile phone users in the country. But its third element i.e. user consent is the most challenging and time taking part. That’s because about 400,000 companies send out one billion promotional messages every day.
It will take three years
The chairman of Tanla Platforms, a blockchain service provider of Bharti Airtel, Vodafone India, BSNL and MTNL, says that if one billion customers provide Scent to 400,000 companies, it will have a huge database. DLT has an upload capacity of 100 TPS (Transactions per second). That means it will take three years to upload 10 billion consent. It is clear that it cannot be stopped for so long. The consortium of operators is working to eliminate this problem in the shortest possible time, he said. These include IBM and Tech Mahindra besides Tanla.
But TRAI has not set any time limit before the operators to implement the third phase. IBM and Tech Mahindra Geo are partners in this project. Companies like Swiggy, Amazon, State Bank of India and Nike can easily get customer consent through their apps or in-store purchases and billing. But there are about 63 million small units in the country that want to use the SMS route for their marketing needs.
What is the intention of the new system
Industry insiders say the new system is intended to prevent financial fraud through SMS. But this work is going on from Sim Best Route. Sim Best Route means a personal message that comes from a phone number instead of the official header. Bankers fear that creating a database of customers and sharing it with third parties, such as telecom companies and service providers, threatens to infringe on privacy and fundamental rights. Experts say that the strict rule of the first two phases could prove fatal for the growth of commercial SMS channels.
source by source by :zeenews.india.com
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Also read GUJARATI